Adaptive
That’s all the notice Adaptive gave us. First call to finished launch film in two weeks.
The launch
A 21-second teaser the day before. The launch film on the day, with Dennis Xu on camera in Adaptive’s San Francisco office.
New followers on X, first 48 hours
5,052
Signups
2,700
First call to film
2 wks
After the launch
From March 28, every weekly release got its own film.
“We loved his work so much that we did an extended retainer for weekly product launches, and he delivered consistently week over week.”
Dennis Xu CEO, Adaptive
The work
Next case
Fountain. Cue, cut six ways. →